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Fairy tales have always been an important source of inspiration for designers, photographers and advertisers. No need to read Bruno Bettelheim’s “The uses of enchantment” to see that their references to childhood and their symbolism echo more adult behaviours. This year, the little riding hood has becoming a fashion icon, far away from the innocent fairy tales we used to read.

Red Valentino fw2014 campaign

Red Valentino, Fall/Winter 2014-2015 campaign

Dolce and Gabbana AW2014

Dolce and Gabbana Fall/Winter 2014-2015 runway

Alice and Olivia FW2014 campaign

Alice and Olivia 2014-2015 Fall/Winter campaign

Nina Ricci 2012 campaign

Nina Ricci 2012-2013 campaign

Vogue September 2009Vogue, September 2009

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