Family affairs

Family has always been part of advertising campaigns. While after the industrial revolution it was often portrayed to emphasize the traditional roles of each members, publicists are now playing on its representative and symbols. When family is still represented in a stereotypical way in more conservative countries, our occidental cultures make fun of representations. Even if, according to some sociologists, collectivitstic societies gain more succes with family advertisements, our reputably individualistic ones have begun to play with family symbols and the roles and hierarchy of its members.

Petit Bateau, a French apparel brand launched in 1920, uses family members from all ages to demonstrate that its multi-generational style remains timeless while Dolce and Gabbana plays with the imaginary around Italian traditions.


Tommy Hilfiger Fall/Winter 2011 campaign

Dolce and Gabbana, SS2013

 Dolce and Gabbana Spring/Summer S2013 campaign

Dolce and Gabbana SS2012 campaign

Dolce and Gabbana Spring/Summer 2012 campaign

Missoni, SS2010

Missoni Spring/Summer 2010 campaign


Petit Bateau 2011 campaign

petit bateau 2009 campaign

Petit Bateau 2009 campaign

Aigle FW 2012 campaign

Aigle Fall/Winter 2012 campaign

Sandro 2011 FW campaign

Sandro 2011 Fall/Winter campaign


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: