Selfie

2014 was undoubtedly the year of selfe, a new word that became quickly a worldwide marketing concept. After focusing their campaigns on Italian families, Domenico Dolce and Stefano Gabbana launched the #DG Family project last October. The idea? Encouraging fans to post family selfies on the website dolcegabbana.com/dgfamily, a kind of new social media dedicated to the brand. Family is then reinvented: the generic D&G logo takes place in the pictures instead of the last name, creating a virtual and universal family.

DGFamily1

D&G Family 4D&G FamilyD&G Family2

D&G Family 3

D&G AW 2012-2013 campaignD&G FW2012 campaign

D&G SS 2014 campaign

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