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Brands are social constructs that exist in the consumer’s mind. It is something intangible, the feelings and thoughts we all have about a company, a product or a service. Strongest brands have been building their image throughout the years. They have been strategically intelligent enough to constantly evolve in order to suit changing market conditions.

The peak of a brand occurs when the image of the product itself creates a wealth of values and imaginary to customers. The product speaks for itself and there is no need for further explanation.

Chanel Coco Noir 2013 adChanel Coco Noir, 2013 ad

Lady Dior 2011 ad

Lady Dior bag, Christian Dior, 2011 ad

 mcdonalds 2013  ad_2 mcdonalds 2013 adMcDonalds, 2013 ads