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Lobster has been a major source of inspiration for artists and fashion designers during the twentieth and twenty-first centuries. Its fame started with Salvador Dali, who compared young women to the orange decapod as they “get rosey cheeks when men would like to eat them” and imagined the Lobster Telephone, revealing the secret desires of the uncounscious. His collaboration with Eva Schiaparelli was eventually published – after breaking the rules of of good behaviour – in the British Vogue. Sexual, futuristic and quasi robotic, lobster has became a huge source of inspiration and is now considers as fun and quirky as it rides the trend of animals in fashion.

 

Dali, téléphone aphrodisiaque, 1936

Salvador Dali, Lobster Telephone (also known as Aphrodisiac Telephone), 1936

Schiarelli_lobster dress_1937Schiaparelli (collaboration with Salvador Dali), 1937

The New Yorker, 22 March 1958

The New Yorker, 22 March 1958

Jeff Koons, Lobster, Château de Versailles, 2008

Jeff Koons, Lobster, Château de Versailles exhibition

Lady Gaga wears a silver lobster headpiece and a chicken claw on her wrist for her latest outfit!Lady Gaga wearing the Philip Tracey lobster hat, 2010

Alexander McQueen, Armadillo Shoe_2010s

Alexander McQueen, Armadillo heels, 2010

Anna Wintour attends the Costume Institu

Anna Wintour wearing a Prada dress at the 2012 Met Gala

Wildfox, SS 2014  collection

Wildfox, Spring/Summer 2014 campaign

2014 was undoubtedly the year of selfe, a new word that became quickly a worldwide marketing concept. After focusing their campaigns on Italian families, Domenico Dolce and Stefano Gabbana launched the #DG Family project last October. The idea? Encouraging fans to post family selfies on the website dolcegabbana.com/dgfamily, a kind of new social media dedicated to the brand. Family is then reinvented: the generic D&G logo takes place in the pictures instead of the last name, creating a virtual and universal family.

DGFamily1

D&G Family 4D&G FamilyD&G Family2

D&G Family 3

D&G AW 2012-2013 campaignD&G FW2012 campaign

D&G SS 2014 campaign

Fairy tales have always been an important source of inspiration for designers, photographers and advertisers. No need to read Bruno Bettelheim’s “The uses of enchantment” to see that their references to childhood and their symbolism echo more adult behaviours. This year, the little riding hood has becoming a fashion icon, far away from the innocent fairy tales we used to read.

Red Valentino fw2014 campaign

Red Valentino, Fall/Winter 2014-2015 campaign

Dolce and Gabbana AW2014

Dolce and Gabbana Fall/Winter 2014-2015 runway

Alice and Olivia FW2014 campaign

Alice and Olivia 2014-2015 Fall/Winter campaign

Nina Ricci 2012 campaign

Nina Ricci 2012-2013 campaign

Vogue September 2009Vogue, September 2009

“There is no way you’re going to get a quote from us to use on your book cover”

Metropolitan Police spokesperson regarding Banksy “Wall and Piece” book, 2006

Very controversial yet subversive, street art tends to challenge art itself by situating it in non-art contexts. First known as political or social slogans graffitied onto public walls, street art now still include graffitis, but also street sculptures and installations, LED art and guerilla happening just to name a few of them. The street is not only the best way for a street artist to reach its public, but also to start conversing with it.

When some street artists use “smart vandalism” to raise awareness on a particular issue, others see urban spaces as a privileged location to express themselves and be heard. Finally, street is a cheaper canvas for people who cannot afford buying material, allowing art to be accessible for everybody. Legal definitions may consider that street art is a form of vandalism and it is still prohibited to make graffitis is some cities. Regardless this controversial vision of street art – some people see it as a crime, others consider it as art – , marketing professionals have been starting using methods inspired from it. Called “guerilla marketing”, these methods promote a brand in public areas, taking advantage from the fact that there is almost no competitors using this canvas.

Banksy, Ramallah Checkpoint, 2005

 Banksy, Ramallah Checkpoint, 2005

Banksy, Marble Arch, London, 2004

Banksy, Marble Arch, London, 2004

You and Me, Zhang Zhaohui, Dashanzi Art District, 18 April 2013

 You and Me, Zhang Zhaohui, Dashanzi Art District, 18 April 2013

Mini Countryman snowball located in front of Macy's, December 2010

Mini Countryman snowball located in front of Macy’s, December 2010

Mini Countryman, marketing campaing held during the 2010 Geneva International Montor Show

Mini Countryman, guerilla marketing campaing held during the 2010 Geneva International Motor Show

Brands are social constructs that exist in the consumer’s mind. It is something intangible, the feelings and thoughts we all have about a company, a product or a service. Strongest brands have been building their image throughout the years. They have been strategically intelligent enough to constantly evolve in order to suit changing market conditions.

The peak of a brand occurs when the image of the product itself creates a wealth of values and imaginary to customers. The product speaks for itself and there is no need for further explanation.

Chanel Coco Noir 2013 adChanel Coco Noir, 2013 ad

Lady Dior 2011 ad

Lady Dior bag, Christian Dior, 2011 ad

 mcdonalds 2013  ad_2 mcdonalds 2013 adMcDonalds, 2013 ads