Minimalism

Hubba Bubba Gum 2011 Campaign, DDB Sydney – Navyboot F/W 2011 campaign – Yves Klein, International Klein Blue, 1956 – Lego 2006 Imagine campaign, Blatter Brunner – Kazimir Malevich, Suprematist Composition: White on White, 1918 – Welt Kompakt 2011 campaign, Scholz&Friends

“Color stimulates certain moods in us. It awakens joy or fear in accordance with its figuration. In fact, the whole world, as we experience it visually, comes to us through the mystic realm of color. Our entire being is nourished by it.”

                     Hans Hoffmann, Search for the Real and Other Essays, 1948, p.45.

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